During my time at MECLABS Institute, I’ve written 47 blog posts on a variety of topics, from online testing strategies and A/B test results analysis, to tips for marketing job seekers and leadership lessons from The Walking Dead.
Check out a few of my favorites below, or check out the full listing of my posts on the three blogs of the MECLABS’ family of brands:
Marketing Management: 6 lessons from The Walking Dead for your team and marketing efforts
For decades, people have been pulling leadership and life lessons from film and television. From sports and war inspired movies to law dramas and comedies, we see characters make tough decisions, lead their teams to victory or support them through the losses. For me, apocalypse stories often have some of the most dynamic and interesting characters to watch.
Copywriting: A 5-step guide to a well-defined copy editing process
In my four years at MECLABS Institute, the parent company of MarketingSherpa, I’ve held a few different roles on the Editorial Content team. However, my very first role was junior copy editor. In my current role, I manage the current copy editor and copy editing queue. Read on to the steps I took to creating a well-defined process for copy editing, in addition to a look at the PowerPoint presentation I created to detail for departmental use on all turnaround times, requirements and approval processes.
Email Marketing: Top 5 most effective list growth tactics
In a digital world, where 72% of U.S. adults prefer communication with companies through email, how do you capture new email addresses? Acquiring emails for our list is a continuous task. We have to work to not only retain the list we have, but to also grow it to build a larger audience of prospects and customers.
Online Testing: 6 test ideas to optimize the value of testimonials on your site
Testimonials and reviews can be powerful tools on your website or landing pages. As external factors, they have the ability to relieve customer anxiety on almost any issue. From concerns on product quality to cost justification to usability, testimonials can be used to alleviate very specific areas of anxiety.
Nonprofit Marketing: 3 tips to increase year-end revenue
With the end of the year approaching fast, it’s not only retail industry marketers who have campaigns to implement. It’s also a busy season for nonprofit marketers – a time of the year for holiday giving and year-end contributions. What can nonprofit marketers do to increase their fourth quarter revenue?