I’ve had the pleasure of working with two talented brand-side marketers in creating and presenting their stories to help other marketers take away transferable lessons at two marketing conferences.
Web Optimization Summit with American Express
At Web Optimization Summit in NYC, I moderated a case study session with Sabrina Pasini, Senior Manager of Digital Acquisition, American Express. In addition to interviewing her onstage, I also helped craft and design the presentation PowerPoint. Watch Now >>
Email Summit Session with Microsoft Store
At MarketingSherpa Email Summit 2015, I had the honor of moderating a case study session with Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store. In addition to interviewing her about her story onstage, I also helped craft and design the PowerPoint presentation. Watch Now >>