Résumé of Selena L. Blue

You can browse my résumé below or download a PDF version.

 

Professional Experience

Manager of Editorial Content

MECLABS Institute, Jacksonville, FL
January 2015 – Present

  • Currently working with 10 speakers to outline and design presentations for MarketingSherpa Summit 2016
  • Manages site updates and works with Development on improvements of MECLABS.com
  • Writes content for MECLABS.com and MECLABS publications
  • Writes blog posts on marketing and online testing for MarketingSherpa and MarketingExperiments
  • Continues to manage the MECLABS Quarterly Research Digest and freelancer
  • Manages copy editor and any copy editing requests
  • Worked with speaker from Microsoft Store on building PowerPoint presentation for Email Summit 2015, and moderated session in Las Vegas
  • Managed MECLABS’ Twitter accounts during Email Summit 2015

Manager of Partnership Content

MECLABS Institute, Jacksonville, FL
June 2014 – January 2015

  • Analyzed online tests and wrote executive articles on customer insights for several clients
  • Developed process plans and Excel databases for newly created Partnership Content team
  • Continued to manage the MECLABS Quarterly Research Digest and freelancer

Manager of Editorial Content

MECLABS Institute, Jacksonville, FL
December 2013 – June 2014

  • Analyzed 20+ online tests for customer insights and wrote executive summary report for Fortune 50 client
  • Continued to manage the MECLABS Quarterly Research Digest, and started to manage freelance writer
  • Managed copy editor and any copy editing requests
  • Wrote blog posts for MarketingSherpa and MarketingExperiments
  • Worked with American Express marketer on PowerPoint presentation for Web Optimization Summit 2014, and moderated session in NYC
  • Managed MECLABS’ Twitter accounts during Web Optimization Summit 2014

Reporter

MECLABS Institute, Jacksonville, FL
January 2013 – December 2013

  • Managed the content aspects of the MECLABS Quarterly Research Digest, including crafting the framework of the series, curating the quarterly content, ensuring image quality, and reviewing the proof for final edits
  • Wrote Test of the Week posts, including developing the pilot of the new content series
  • Crafted the first scripts for a new video case study series
  • Wrote posts for the MarketingSherpa and MarketingExperiments blog

Junior Copy Editor/Copy Editor

MECLABS Institute, Jacksonville, FL
August 2011 – January 2013

  • Edited articles for MarketingSherpa and uploads them to the system’s core CMS using basic html coding
  • Created htm files for creative samples for articles using Aptana Studio templates
  • Edited blog posts for MarketingSherpa, MarketingExperiments and B2B Roundtable, and uploads the posts using WordPress
  • Wrote blogs post for MarketingSherpa and MarketingExperiments
  • Created four process guides for the Editorial Content department
  • Managed MarketingSherpa job listings page using Drupal
  • Edited marketing email sends
  • Edited various other types of copy, including benchmark reports, special reports, event guidebooks and award booklets

Public Relations Intern

Volunteer USA Foundation, Tallahassee, FL
August 2009 – December 2009

  • Developed and maintained a media database for volunteer recruitment efforts
  • Wrote and edited press releases, e-newsletters, publications, annual report and social media
  • Helped with brainstorming ways to publicize and market programs managed by the organization

Communications Intern

The Leukemia and Lymphoma Society – Northern Florida Chapter, Jacksonville, FL
May 2008 – September 2008

  • Created and maintained a media database for four geographic markets that helped to double the marketing plan
  • Wrote two press releases, two custom, target-specific PSAs and submitted recruitment information session information to 30+ community calendars in both print and online
  • Helped coordinate six events, including information sessions, marketing ventures and sporting events

Education

Master of Science – Integrated Marketing and Management Communications

Florida State University, Tallahassee, FL
December 2010

Courses Included: Advanced PR Writing Techniques, Electronic Editing, Visual Communications, Marketing Communications Management, Advanced Topics: Project Management, Statistical Methods in Communication Research, Media Consumer Behavior, System Thinking and Project Management

  • 3.85 G.P.A.
  • Golden Key International Honour Society

Bachelor of Science – Communications

Florida State University, Tallahassee, FL
December 2008

Courses Included: Public Relations, Mass Media Law, Gender Communications, Legal Communications, Nonverbal Communications, Argumentation, Persuasion

  • Minor in Sociology
  • 3.0 G.P.A.
  • Theta Alpha, Sigma Alpha Lambda Leadership and Honors Organization

International Baccalaureate and High School Diplomas

Paxon School for Advanced Studies, Jacksonville, FL
May 2006

  • Cum Laude
  • Completed more than 275 hours of community service through various organizations