During my time at MECLABS Institute, I’ve written 47 blog posts on a variety of topics, from online testing strategies and A/B test results analysis, to tips for marketing job seekers and leadership lessons from The Walking Dead.
Archives: Portfolios
Case Studies
I’ve had the opportunity to write several case studies for MarketingSherpa revolving around Summit Live Tests. These are website, PPC and email tests run in less than 24 hours using audience suggestions and ideas.
Moderated Presentations
I’ve had the pleasure of working with two talented brand-side marketers in creating and presenting their stories to help other marketers take away transferable lessons at two marketing conferences.