I’ve had the opportunity to write several case studies for MarketingSherpa revolving around Summit Live Tests. These are website, PPC and email tests run in less than 24 hours using audience suggestions and ideas.
PPC Marketing: Testing value proposition messaging increases clickthrough 88%
Many website audiences are made up of more than one customer segment. The question is if you are best communicating with multiple segments.
MECLABS, the parent company of MarketingSherpa and MarketingExperiments, provides marketers of all types with information on what works in marketing. The team wanted to know if they were communicating the value proposition of MECLABS’ brands in the most effective manner for their audiences. This case study reveals how the team used PPC ad testing to increase clickthrough to the company’s websites by 88%.
Lead Gen: 17% lift in lead capture by including more details in email [Email Summit 2014 live test]
Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content?
The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS planned, designed and executed the email and landing page live test.